PRIVACY POLICY
Last Updated: November 2026
1. INTRODUCTION
Welcome to the Privacy Policy for TRAECIH. We respect your privacy and are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy explains how we collect, securely store, use, and dispose of your information when you subscribe to our mailing list, visit our website, or interact with our digital platforms.
2. THE DATA WE COLLECT
We only collect personal information that you voluntarily provide to us. This is strictly limited to what is necessary to stay in touch:
• Your First and/or Last Name
• Your Email Address
• Publicly available engagement data (e.g., whether you open an email or click a link) provided by our email distribution platform.
3. LAWFUL BASIS AND HOW WE USE YOUR DATA
Under the UK GDPR, we process your data based on your explicit, freely given Consent. We use your email address solely to send you direct marketing communications regarding:
• New music releases and upcoming launches (such as our single dropping on 4th December).
• Live performance announcements, tour dates, and ticket links.
• Official merchandise drops and exclusive fan updates.
We will never sell, rent, or lease your personal data to third parties.
4. DATA STORAGE AND SECURITY
TRAECIH manages the subscriber list for the official artist website. We use MailerLite as our email marketing service provider and data processor to manage subscriber details and send newsletters. We use appropriate security safeguards and keep only information necessary for the mailing list.
Third-Party Service Providers (Data Processors)
We use MailerLite to manage our email marketing subscriber list and to send emails to our subscribers.
By signing up for our mailing list, you acknowledge that the information you provide (specifically your name and email address) will be transferred to MailerLite for processing in accordance with their Privacy Policy.
MailerLite securely stores your data and provides us with analytics, such as email open rates and clicks, which help us improve our newsletters. You can opt out of these emails at any time by clicking the “unsubscribe” link included at the bottom of every marketing email.
You can learn more in the MailerLite Privacy Policy.
5. DATA RETENTION AND DISPOSAL
How Long We Keep Your Data (Data Retention)
We will only keep your name and email address for as long as you wish to remain on our mailing list, subject to any limited retention needed to comply with legal obligations.
• Active Subscribers: We retain your information while you remain subscribed and engage with our emails.
• Inactive Subscribers: If you do not open or otherwise engage with our emails for a period of 24 months, we will review and remove your details from the active MailerLite mailing list.
• Unsubscribed Users: When you unsubscribe, MailerLite stops sending marketing messages. A minimal record of your email address may be kept securely on a suppression list so that we can respect your opt-out and avoid accidentally sending you marketing again. A suppression list is a compliance safeguard, not an extra marketing list.
You may request erasure of your personal information at any time. We will consider the request in line with applicable data-protection law, including whether a minimal suppression record is needed to honour your choice not to receive marketing.
6. YOUR LEGAL RIGHTS
Under UK data protection laws, you hold the following rights:
• Right of Access: You can request a copy of the data we hold on you.
• Right to Rectification: You can ask us to update or correct your information.
• Right to Erasure ("Right to be Forgotten"): You can request that we completely delete your data.
• Right to Withdraw Consent: Every single marketing email we send features an automated, one-click "Unsubscribe" link at the bottom. Clicking this instantly revokes your consent.
If you wish to exercise any of these rights, please contact TRAECIH at: official@traecih.co.uk.
7. COOKIES, EMAIL TRACKING AND ANALYTICS
MailerLite may collect email engagement information such as email opens and clicks. We use this data to understand which updates or songs our fans enjoy most so that we can improve our newsletters.
You can limit email open tracking by turning off automatic image loading in your personal email application settings. This may not prevent other forms of tracking, such as link-click measurement.
8. YOUR RIGHT TO UNSUBSCRIBE
You have the right to opt out of our marketing communications at any time. You can do this by:
• Clicking the “Unsubscribe” link at the bottom of any marketing email we send via MailerLite.
• Contacting us at official@traecih.co.uk. We will manually remove you promptly and in any case within 30 days of receiving your request.
Once you unsubscribe, a minimal suppression record may be kept to ensure your email address is not accidentally contacted or re-imported. If you would like us to review deletion of your information from other copies or backups, please let us know.
9. CONTACT
TRAECIH · official@traecih.co.uk